ABOUT US
Vision
To create a world where people trust and integrate music into their lives, realize their abilities, learn, work, contribute to their communities and thrive.
Mission
Make life better through music.
The semicolon symbolizes the continuation of life and represents strength.
It is used by many as a symbol of solidarity against numerous mental health issues including suicide, prevention, depression and addicition as well as to help stop mental health stigma
Why the Awesome Music Project Exists
A suicide in your social circle can be jarring. When suicidal ideation hits closer to home, it can change your world. This happened to Terry Stuart, a senior partner at Deloitte Canada and our co-founder. Terry had experienced his own challenges with anxiety and depression, but nothing prepared him for the realization that someone he loved was considering ending their life.
Teaming up with award-winning Canadian film and television composer and long-time friend Rob Carli, they embarked on a journey to understand and leverage the science behind music's transformative and healing power to address health, wellness and mental well-being.
This resulted in the formation of our charitable foundation, The Awesome Music Project. With the ongoing mental health crisis experienced in Canada, our organization is focused on positively impacting people’s health, wellness and mental well-being through music, stories and science.
Strategic Plan 2024-26
AMP’s 2024-2026 Strategic Plan - AMPLIFIED guides our continued journey to make life better through music. It highlights the specific goals and actions we will take to positively impact people’s lives, cultivate awareness, actively advocate, support and promote the transformative power of music and ensure our organization’s resilience and sustainability.
Songs of Hope and Happiness
The Awesome Music Project Canada: Songs of Hope and Happiness is a collection of 111 stories about songs that have impacted people’s lives and mark memories in a way that only music can do. The book includes contributions from Canadians from all walks of life and experiences, as well as some of our Canadian icons like Sarah McLachlan, Rick Mercer, Alan Doyle, and Jordan Eberle.
The proceeds of this book go to support our AMP music-centred programs, as well as continue to support our pursuit of understanding the science behind the transformative power of music and how it can be used to improve our health, wellness, and mental well-being.
